View Segment and Users

To view and analyse segments and users in each segment, follow these steps:

Navigate to the Audience window to view all segments and uploaded audiences on the platform.

Field	Description
Name of segment	The descriptive name of the segment, is used for easy identification and reference.
Segment id	A unique identifier for the segment, facilitating management and integration within systems.
Number of audiences	The total count of distinct users included in the segment, is important for assessing reach and engagement.
Number of test users	The count of users within the segment designated as test users, used to evaluate campaign performance.
Created on	The date and time when the segment was created, useful for tracking the age of the segment and managing lifecycle strategies.

From the list of segments, select Options and then select the "View users" option.

Field	Description
Audience id	A unique identifier for the audience segment. It helps in tracking and managing specific groups of users.
Email	The email address of the user. This is typically used for communication and targeting within campaigns.
Mobile number	The user's mobile phone number, is often used for SMS marketing or notifications.
Merge fields	Custom fields that can be used to personalise messages, such as the user's name or preferences.
External user id	An identifier linked to the user in an external system, allowing for integration with other databases or services.
Test users	A designation for users who are part of testing campaigns or features, often used to evaluate performance before a broader rollout.
Platform type	Indicates the platform (e.g., iOS, Android, Web) through which the user interacts with the service or product.
Language	The preferred language of the user, useful for personalizing communication and content.
Timezone	The user's time zone, which helps in scheduling communications and understanding user behaviour based on local time.
Updated on	The timestamp indicating when the user's information was last updated, is important for data accuracy and tracking changes over time.

These fields help manage and segment your audience effectively for targeted marketing and personalised communication.